RESEARCH TOOLS | RESOURCES
BlogPulse - Daily Analysis of over 21 Million Blogs**
Digital Natives - Harvard Berkman / Focused on Online Youth
Ypulse //Daily Commentary re Gen Y//
Metrics 2.0
Harris Interactive Trends & Tudes
Forrester Free Research
SlideShare.net
WOMMA Word of Mouth Marketing Association
SPECIFIC STUDIES / ARTICLES
How 2 Market 2 Teens by Anastasia Goodstein for Library School Journal 5/1/08
Media's So Very Social for College Kids MediaLife March 2008
Top 10 Websites by Gender for College Students From eMarketer, also describes types of activity level.
Generation M** Media in the lives of 8 - 18 year olds.
Teens Signal Change in Internet Usage Teenagers lead the evolution of consumer Internet applications, heralds a new era where Internet applications will mimic life—communicating, entertaining, socializing, informing, transactional, either in a fixed location or on the move,
Teens Take User Generated Content (UGC)& Social Networking 2 Go
(10/06) Youth leading the way in mobile applications of User Generated Content. Percentages higher in Europe but in US 37% of 13-17 year olds & 14% of 18-24 year olds create content through mobile. Text messaging's most popular, then photo messaging, browsed news & information, etc.
Gartner says 80% of will have 2nd Life by 2011
Influencing the Influential The N Network Teen Research Summit (01/07)
Web Sites Influence Even When They Don't Communicate Directly
US online Video Use keeps increasing
Identity in Networked Culture Academic paper about teens and Myspace.
The Myspace Generation BusinessWeek 12/05
$$$ RESOURCES
C&R Research, Specializes on Teens
Youth Trends
RESEARCH
Five basic methods:
- surveys
- Zoomerang (The relatively expensive part is getting the sample)
- Surveymonkey: create online surveys.
- focus groups
- personal interviews
- observation
- field trials.
TRAFFIC ANALYSIS
Google Analytics The tech people (or anyone) puts a pixel on the different pages of the web site and it catches user activity.