Apenny: News

News

eMarketer estimates that 17.7 million US teens will use social networks in 2011, up from 13.6 million in 2007.

as the TV audience becomes more and more fragmented, traditional television players, the networks and the studios, are reaching out to where the audience really lives—the Internet.
Today, the bulk of video consumed online is snackable video—bite-sized entertainment—rather than a complete meal of full TV episodes or full-length movies.
The most popular online video content, watched by 40% or more of the US online video audience, are short pieces of five minutes or less: news clips, jokes, movie trailers, music videos, clips from TV shows and entertainment news.
As technology problems are solved, however, making the computer-television connection more viable and pleasurable for the average consumer, online video content will expand in both length and breadth, and professionally-produced material will account for a large part of the menu.

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